Mirrored Physical and Virtual Realities of Two Cities: Prada SS2022

25 sep 2021, for nofilter.space

PROJECT DETAILS

The Spring/Summer 2022 Prada show took place simultaneously in the Deposito of the Fondazione Prada, Milan, and in Bund 1, Shanghai.

KEY MESSAGE

Synchronous and simultaneous views epitomize the modern world: we observe, interact and communicate in a multitude of manners. Within corresponding decors, video screens engage each show in dialogue with the other, physical and virtual realities.

OUTCOME

Prada SS2022 brings together two groups of people, on two sides of the world, together in a modern community while exploring and recontextualizing antecedents of clothing.

Antecedents of clothing are explored, recontextualized in two different locations of the world: Milan and Shanghai. Pieces trace ideas and outlines of dress - the memory of a train, the bones of a corset, the curve of a brassiere. They are stripped to their bare essentials, their core. Their architecture is inherently tied to the body, and therefore to vulnerability.

The Future of the Set designed by AMO

With the ambition of repurposing furnishing used for the Prada Group’s shows, the materials utilised in the set of the Prada Spring/Summer 2022 Womenswear shows – designed by AMO both in Milan and Shanghai - will be upcycled, finding a new life after the event. These materials will be donated to Meta - a circular economy project based in Milan, which offers sustainable solutions to waste disposal within ephemeral events by collecting and recovering materials for selling and rentals - as well as to Dandelion Child Development Center - a non-profit organisation based in Shanghai, which recycles materials to build libraries for children in both rural villages and urban areas in neeof educational resources.